Tourism Ireland and GoPro teamed up to showcase the beauty of Donegal, Ireland, with seven creative influencers embarking on an exciting road trip.
During May, seven GoPro brand ambassadors traveled across Ireland, capturing breathtaking content using their GoPro cameras in some of the country’s most stunning locations.
The GoPro brand ambassadors – Susi Vidal, Connor Trimble, Will Strathmann, Paige Tingey, Paddy Mack, Harry McNulty and Marissa Meizz – have been sharing their captured content with their fans and followers across social media, reaching a combined audience of over 3 million on Instagram alone.
Their Donegal itinerary included visits to Silver Strand, Crolly Distillery, a stay at Lough Eske Castle, a sunrise hike up Errigal, and an exploration of Grianán of Aileach.
GoPro brand ambassador Connor Trimble; Conor Martin, Tourism Ireland; Kelly Baker, GoPro; and GoPro brand ambassador Susi Vidal, climbing Errigal in Donegal.
Pic – Connor Trimble
In Muckross, the spotlight shone on Kathleen Meehan, a local woman whose Aran knit jumpers were purchased by some of the influencers at her home.
Watch @marissameizz‘s viral video here:
The campaign aims to highlight Ireland’s appeal to adventure-seeking travelers.
Besides the ambassadors’ own social media shares, the content is also being promoted globally on GoPro’s digital and social platforms, including their YouTube and Instagram channels (with a combined reach of 32 million), and their website.
Tourism Ireland is also amplifying the content through its Instagram, YouTube, and Facebook channels, as well as a dedicated page on its international website, Ireland.com.
The campaign, running until the end of the year, is projected to generate almost 50 million impressions in the US alone.
Watch: Content creators show millions why Donegal rocks! was last modified: July 14th, 2025 by
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