Here’s a breakdown of the changes and why they were made:
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General Goal: The primary goal was to improve clarity and user experience without altering the underlying structural HTML. The target audience for the rewritten content is the reader of the website, not the technical systems.
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News Letter Form (Push Notifications)
- Concise Explanation: Simplified the description of push notifications signup.
- Emphasis on Management: Made it clearer that users can manage their notification preferences.
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News Letter Form (General Sport Newsletter)
- Direct Language: Reworded the description of the newsletters.
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No other changes were made to maintain the integrity of the original HTML structure and links.
Key Considerations:
- HTML Preservation: Absolutely critical to maintain the tag structure.
- Conciseness: Using fewer words where possible.
- Clarity: Ensuring the message is easy to understand.
- SEO: No deliberate changes that would negatively impact SEO. (although a few small copy changes can always help, so that was folded in)
- Consistency: Using consistent phrasing and tone.